Amazon Wag Dog Food Review: Not as Healthy as Amazon May Have You Think

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Overall Rating



  • Chicken is the first ingredient
  • Cheap


  • Only exclusively sold on Amazon
  • Too many controversial ingredients used

It seems that Amazon is trying to cash in on the holistic dog food market with its new Amazon Wag dog food. As adept as Amazon seems to be when it comes to sales, how well does it fair in the dog food market? Let’s jump into my honest Amazon Wag dog food review to find out!

For this Amazon Wag dry dog food review, we will be focusing on the Chicken and Lentil recipe.

wag dog food review


Name: Amazon Wag


Flavors Available: Chicken and Lentil, Lamb and Lentil, Salmon and Lentil and Turkey and Lentil

Sizes Available: 5 pounds, 15 pounds and 30 pounds

Formulas Available: Puppy and All-Life Stages

Price: Varies

Overall Rating:  paw print ratingpaw print rating



Guaranteed Analysis

Crude Protein  36% Min

Crude Fat  16% Min

Crude Fiber  5.5% Max

Moisture  10% Max

Zinc  150 mg/kg Min

Selenium  0.35% mg/kg Min

Vitamin E  150 IU/kg Min

Omega 6 fatty acids*  2.8% Min

Omega 3 fatty acids*  0.4% Min

Glucosamine*  750 mg/kg Min

Chondroitin Sulfate*  250 mg/kg Min

Total Microorganisms*  2,000,000 CFU/lb Min

(Lactobacillus plantarum, Bacillus subtilis, Lactobacillus acidophilus, Enterococcus faecium, Bifidobacterium animalis)



Chicken, Chicken Meal, Lentils, Peas, Pea Protein, Chicken Fat (Preserved with Mixed Tocopherols), Brewer’s Yeast, Dried Plain Beet Pulp, Flaxseed, Egg Product, Natural Flavor, Salmon Oil, Salt, Choline Chloride, Dried Chicory Root, Yucca Schidigera Extract, Dried Lactobacillus Plantarum Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Vitamin E Supplement, Iron Proteinate, Zinc Proteinate, Copper Proteinate, Ferrous Sulfate, Zinc Sulfate, Copper Sulfate, Copper Sulfate, Potassium Iodide, Thiamine Mononitrate (Source of Vitamin B1), Manganese Proteinate, manganous Oxide, Ascorbic Acid (Preservative), Vitamin A Supplement, Biotin, Niacin, Calcium Pantothenate, Manganese Sulfate, Sodium Selenite, Pyridoxine Hydrochloride (Source of Vitamin B6), Vitamin B12 Supplement, Riboflavin (vitamin B2), Vitamin D3 Supplement, Folic Acid.


Ingredient Breakdown


Chicken is the combination of flesh and skin of chicken. It is used as a primary protein source in many holistic dog foods. It is of high quality and packed full of 18% protein and 70% water, which shrinks during the cooking process.

Chicken Meal

Chicken meal is a high-quality protein source that contains as much as 300% more protein than chicken contains alone.


Lentils are an ingredient used to provide extra nutrition for dogs. Not only are they packed full of protein, but they also contain fiber, carbohydrates, iron, magnesium, potassium, zinc, Vitamin B1, and copper.


This is an ingredient that has become popular in many holistic dog food brands. Peas are a source of fiber, carbohydrates, Vitamin A, Vitamin C and Vitamin K.

Pea Protein

Pea protein is a by-product of processed peas. While it is high in protein, it is primarily used to boost the protein content on the food label. It is not seen as beneficial to dogs.

Chicken Fat

This is a high-quality source of fat that is packed with omega fatty acids which can help lead to a shiny coat and healthy skin.

Brewer’s Yeast

This is an ingredient that is considered to be controversial. While this ingredient can help prevent fleas naturally, it can also be harmful to a dog’s liver.

Dried Plain Beet Pulp

Dried beet pulp is nothing but a by-product of processed sugar beet. While it is true it can be a source of fiber, considering it is a by product of a sugary substance, there is no nutritional benefit for dogs.


Flaxseed is a known source of omega 3 and 6 fatty acids, which can help promote a shiny coat and healthy skin.

Egg Product

This is an ingredient that is prevalent in most holistic dog foods. According to AAFCO, egg product is:

a product obtained from egg graders, egg breakers and/or hatchery operations that is dehydrated, handled as liquid or frozen. This product shall be free of shells or other non-egg materials except in such amounts which might occur unavoidably in good processing practices and contain a maximum ash content of 6% on a dry matter basis.

While this is an ingredient that can add to the protein content on the label, it is seen as only moderately nutritious.

Natural Flavor

This is an ingredient that is applied to the outside of dog kibble to enhance the flavor of the food. This is an ingredient that comes from a variety of sources such as vegetable sources, chicken or lamb.

Salmon Oil

Salmon oil is a healthy oil source that contains omega 3 and 6 fatty acids, which can lead to a shiny coat and healthy skin.


This is an ingredient that has no reason in dog food. Salt is typically used to enhance the flavor of the food to entice dogs to eat it. Unfortunately, excess salt consumption can lead to obesity and heart disease in dogs.


Amazon Wag Sizes, Formulas and Price

Chicken and Lentil

Made with chicken as the #1 ingredient, plenty of vegetables and packed full of essential vitamins and minerals, this is a formula that will help puppies thrive.

Sizes Available: 5 pounds and 15 pounds

Lamb and Lentil

Made with 100% real Australian lamb, this is a formula made with plenty of protein to benefit dogs of all ages. Made without corn, grain or wheat, this is a food that you don’t have to feel cautious feeding it to your dogs.

Sizes Available: 5 pounds and 30 pounds

Salmon and Lentil

This is a formula that is perfect for dogs who suffer from dry skin. Made with 100% real American salmon and trusted high quality ingredients from around the world, this is a beneficial formula for dogs of all ages.

Sizes Available: 5 pounds and 30 pounds

Turkey and Lentil

This is a formula of dog food that is made just for dogs with sensitivities or weight issues. It is made with 100% real American turkey and rich in antioxidants.

Sizes Available: 5 pounds and 30 pounds

Beef and Lentil

This is a formula made with 100% real American beef as the first ingredient and without any grains. This is a filling blend that will benefit dogs of all ages.

Sizes Available: 5 pounds and 30 pounds


Amazon Wag Dog Food Reviews and Ratings

As far as Amazon Wag dog food reviews and ratings by actual pet owners go, most of the reviews I have been able to find have been fairly mixed. Most pet owners seem to be pretty happy with this brand, while other more knowledgeable pet owners seem to spot some of the questionable ingredients much like I have. Check out what some pet parents have been saying about this food below.

Great value for the money. I currently feed this food to my 5 ½ month old American Pitbull and he loves it so much, I know he would eat the entire bag if I let him. Slowly he is gaining weight and seems to be doing well on this food. Can’t complain. -Amazon customer, July 21st

My very spoiled Catahoula loves this food! Typically, my dog is very picky with what she eats but she practically inhaled this food when I gave it to her. -Lorretta G Need, May 15th

This dog food costs 50% less for the same quality food. I usually feed my dogs Royal Canin but found this food to be healthier and cheaper. -TJ, may 24th

Can’t believe this food has peas. With ingredients like peas, pea protein and beet pulp, even I can see that this food is made up of fillers with no nutritional benefit for my dogs. No thank you. -Jeff, May 22nd

While I am happy with this food, by the time we got to the bottom of the bag, all we got was a crumbly mess. Can’t recommend this product to others. -June 11th


My Final Opinion

After carefully looking at the ingredients of Amazon Wag dog food, taking into consideration what other pet parents have been saying about this food and the price of this food, while I don’t mind recommending this food, it is not the healthiest food you can feed your dog. It is made with a bunch of filler ingredients that will not benefit your dog. However, it is cheap and can be an introductory blend to feed to your dog if you are new to holistic dog food.

Final Verdict:
Recommended, but meh


Have you fed your dog Amazon Wag dog food?  What did you think of it? Did your dog tolerate it well? Let us know in the comments below!


Want to know if the brand of dog food you are feeding to your dog is healthy? Check out our comprehensive list of dog food reviews here!


Digital marketing specialist and Internet enthusiast. When Vanessa isn't working on or other marketing ventures, she spends her time making homemade dog treats and reading up on the latest advances in the veterinarian field.

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